The term SEO (also known as search engine optimization) is self explanatory and has already gained more than enough importance in previous years. Now, time has changed and traditional SEO strategies and techniques do not work in current and future years.
According to different experiments and surveys, it is clear that traditional SEO approaches do not have the same impact on website visibility and some of them are already ignored by most of the recommended search engines: Google, Yahoo and MSN.
On the other hand, Google, the most important entity in SEO that always receives a lot of attention from SEO specialists, continually changes its search algorithms and refines its results for a better user experience. Panda, Penguin, Pigeon and Hummingbird are just the beginning, Google is yet to come with more algorithms.
Regardless of what we consider, a warning or an alert, we must change our work phenomenon and move to the next level of branding and promotions: User experience.
Similar to web design, SEO also considers user experience as an important factor in getting more visits and a better conversion rate. As of now, SEO is not only used for branding, but it became a better user experience and a better lead generation technique.
Search engine optimization in 2016
As we all know, traditional SEO is a story now, and several SEO specialists They have already improved their strategies according to Google algorithms and updates. But is this act acceptable?
Rapidly changing strategies and techniques, neither a perfect nor an acceptable solution. We need solutions that are rigid enough and worthwhile.
What we have to do in 2016 –
Consider SEO as search experience optimization
In 2016 coming year, we should consider SEO as Search Experience Optimization (SXO) and work accordingly. Whereas previously we prepared our strategies and techniques according to different search engines, now from now on, we must prepare them according to the target audience, which is going to search.
Search engine optimization tends towards optimization of the search experience, which depends solely on the user’s perception of how users will react to a search result or how they will search for a particular query.
Considering Search Experience Optimization (SXO), for branding and promotions, it will tend to higher conversion, better engagement, and more visits, but that’s not so certain. Because what we think is not necessary to always work. So, do more relevant and long-tail keyword research and focus on the user experience rather than the search engine experience.
More content means more visibility
Google’s hummingbird update alerts us that there will be more content in the coming years. The claim “Content is King” comes true and content marketing will lead SEO campaigns. More content means more visibility and more visibility means better coverage.
Content marketing is not a new technique in SEO. SEO specialists We used this from the beginning, but the location and proportions were always varied based on needs and Google updates.
On the other hand, content marketing is a great technique to get more attention, but you need more focus and more commitment when writing genuine and eye-catching content. Content writing involves: eye-catching headlines, proper keyword placement (especially within the first 20 words), keyword density, use of common language, and more.
Content Marketing Contains: PPT and PDF Layouts, Articles, Blogs, Guest Blogs, Classified Ads, etc.
Capture the local market for better business
To increase the reach of a company, rigidity of the foundation is required. And for rigidity, it is essential to capture a sufficient proportion of the local market. Once a business is established in the local market, it is easy for SEO specialists to expand the reach of that business in the international market.
Traditional promotion techniques will work here too, but with a new outfit like: where previously, we usually placed a classified on different portals with the least amount of content and without proper text arrangement, now we need to focus on the correct location, enough. amount of content along with relevant graphics and proper contact details.
SEO works as lead generation
Search engine optimization outperforms pay-per-click in several ways, such as higher visibility, better coverage, and a lower bounce rate. Generally, SEO beginners think of PPC as the backbone of direct leads or lead generation, but that’s not entirely correct.
Lead generation simply depends on better user interaction and experience.
A better user interface tends to get better results
Responsive UI / UX always helps a website get better click-through rate, while different solutions for different platforms always set performance.
Based on the different statistics, it is clear that the user wants a single multi-platform solution, rather than multiple multi-platform solutions. Nowadays, the user accesses everything through their smartphones and if a website is accessed through different devices, they will have a better chance of capturing the attention of a user. Although the content always leads, but we cannot neglect the effectiveness of responsive web design And after the announcement of “Mobilegeddon”, it is an essential aspect to get a better ranking in mobile searches.